Brand Kit

The Brand Kit is the identity that feeds everything: name, channels, palette and type, voice and banned words, audience and competitors, and the presentation style of your decks. One kit per organization, shared by all its brands.

Kulta extracts it from the brand site during onboarding in about a minute, then a brand assistant fills the gaps by talking with you. It only proposes; you apply. It never invents brand data.

Everything downstream reads the kit: the brief anchors on it, ideas have to fit the brand and not just the trend, the palette and image style travel into every render prompt, and the deck inherits type and colors. An empty kit produces neutral work, never an invented identity.